Strategy Visualization: A New Research Focus in Knowledge Visualization and a Case Study

This paper introduces the new focus Strategy Visualization in the larger context of knowledge visualization and a case study. Strategy Visualization is defined as the systematic use of complementary visual representations to improve the analysis, development, formulation, communication, and implementation of strategies in organizations. Strategy Visualization is thus more than a mapping of measurements, because it aims to engage and activate employees. To do so, the strategy needs to be communicated to the stakeholder's context where we can learn from knowledge visualization. That’s why Strategy Visualization can be integrated into the established Knowledge Visualization Framework. To do so the paper secondly presents the application of the framework in one case study at the Swiss Federal Institute of Technology (ETH) where the strategy of the project Science City needed to be communicated to various stakeholders. A small evaluation indicates that the strategy to use complementary visualizations was the key for the successful communication of the strategy. That's why the new research focus Strategy Visualization, the Knowledge Visualization Framework, and the case study are important for researchers in the fields of knowledge management, knowledge visualization, information visualization, strategic management, communication sciences and for practitioners as journalists, or managers.